Publishers, Media Groups, Broadcasters and Agencies have been quick to recognise the benefits of creating mobile campaigns for interactive publicity, advertising, media buying, direct marketing and sales promotions. The high response and recall rates that these 'mobile marketing' campaigns benefit from establishes the fact that they are significantly more cost-effective than conventional media. Mobile marketing is now poised to capture a considerable amount of both the 'above' and 'below' the line advertising spend.
Recognising this niche, Zylog has developed its flagship product - Impetus - for automated mobile marketing and communication services that facilitates high customer conversion rates in this all new media segment.
Zylog's Impetus is a robust delivery platform that will integrate seamlessly with your back-end systems to make time-sensitive, location-based, interactive and real-time mobile marketing a lucrative reality.
Impetus gives you complete control of your mobile marketing campaign - from start to finish. Campaigns can vary from a simple 'push-based' outbound sales alert message to a very complicated two-way interaction with the consumer. Impetus can create tremendous value for you through interactive quizzing, event-based competitions, opinion polls, surveys and lots more.
The Impetus Advantage
Highly intuitive and interactive, the application is available as a licensed and ASP model and supports multi-lingual messaging. With its extensive connectivity, real-time reporting and robust campaign management capabilities, Impetus promises to provide the complete dynamic marketing tool for your business.