Closed Loop Marketing Software | Physicians | Pharmaceutical Company

CLM Mechanix Closed Loop Marketing

ZSL's CLM Mechanix (www.CLM-Mechanix.com) is a solution conceived and developed to accelerate the pull-through process in Managed Care for pharmaceutical marketing.

CLM Mechanix is a web-based closed loop marketing software platform that enables the following:

Digital aggregation of marketing materials, key ordering processes and feedback communication to help pharmaceutical brand teams improve upon their day to day performance
Provides timely up-to-date custom and personal educational and marketing materials informing healthcare professionals about approved scientific and formulary events for the purpose of driving increases in revenue through increases in prescriptions

CLM Mechanix uses variable data marketing which delivers variable data-driven communications to your customers and targets based on prescribing history, plan association, physician specialty, or any other recorded/tracked interaction. The process can be executed with or without sales support and done with messaging at the local level in any combination of communication formats including print, email, personal landing pages and text messaging. Messaging can be predetermined based on business rules and pre-approved content.

CLM Mechanix web services are optimized in accordance with Web 2.0 technologies and encompass Rich Internet Applications (RIA), AJAX and powerful Enterprise Social Computing based collaborative tools able to promote the marketing activities and interactions needed across all organizations.

Overall Benefits of CLM Mechanix

Quickly leverages favorable contracts to increase brand Rx's
Provides Sales Representatives approved yet timely Visual Aids customized to the physician
Allows Sales Representatives to detail off of, show and even leave behind the visual aids
Provides for a more cohesive & focused sales call
Provides input to and can draw from Call Report Management system, no reworking required
Targets plan-affiliated physicians with custom and personalized marketing materials
Provides for local plan relevance
Provides for details based on physician segmentation strategy
Delivers timely and accurate formulary information for a faster response to important contract wins or status changes
Identifies and addresses favorable plans territories and physicians with powerful analytics
Provides management control and governance over the messages delivered with marketing materials
Links physicians to the messages they receive for powerful analytics
Improves company performance toward Managed Care goals
Secures a rich and friendly user interface and faster data updates leveraging the operation and production efficiencies of SalesRxcelerator^TM
Provides social computing platform to connect people and exchange information across the organization

Who are the Key Users Benefited from CLM Mechanix?

Managed Care National and Region Account Managers

Gives NAM/RAM ownership of Managed Care campaigns
Quickly leverages favorable contracts and status changes to increase brand Rx's
Provides a vehicle to recruit effective help from Sales Representatives for corporate benefit
Provides an easy way to fundamentally increase the communication and interaction between Sales Representatives and plan affiliated Physicians
Provides almost immediate response to local events and key formulary wins or status changes
Provides status of plan associated physician formulary detailing being completed by Sales Representative

Sales Representative

Relieves need to create their own unapproved detail
Provides Sales Representatives approved yet timely Visual Aids customized to the physician
Allows Sales Representatives to detail off of, show and even leave behind the visual aid
Provides for a more cohesive & focused sales call
Provides input to and can draw from Call Report Management system, no reworking required
Targets plan-affiliated physicians with custom and personalized marketing materials
Provides for local plan relevance
Provides for details based on physician segmentation strategy
Delivers timely and accurate formulary information for a faster response to important contract wins or formulary status changes
Improves the perception of Sales Representatives as knowing how Managed Care affects physician's practices
Identifies and addresses favorable plans, territories and physicians with powerful analytics
Provides notification of managed care duties being placed upon them, allows for scheduling in a normal call cycle

Marketing

Identifies and addresses favorable plans, territories and physicians with powerful analytics
Provides management control and governance over the messages delivered with marketing materials
Links physicians to the messages they receive for powerful ROI analytics
Allows for the reuse of existing marketing collateral, made into variable templates for multi-use purposes
Create segmentation specific marketing collateral customized for each physician providing a more effective and relevant communication

MCOs

Plan affiliated physicians are detailed as to the current formulary status, helping maintain formulary governance
Plan rebates can be maximized based on meeting increased utilization goals

Physicians

Provides needed formulary (or local event) information in approved marketing materials which can be left behind for physician reference
Aligns plan physicians to write for "on formulary" & "preferred" prescriptions
Avoids patient call-backs and re-work of re-prescribing for patients unwilling to pay non-preferred copayments for "off formulary" prescriptions

Pharmaceutical Company

Divert allocated budget to producing purposeful, physician specific marketing collateral
No need to produce exorbitant amounts of marketing print runs
No need to ship to warehouse or distribution centers
No need to ship to Representatives
Green Solution to printing large quantities "en-masse"
Provides electronic versions of existing and new marketing collateral
Create new channels of two-way physician communications, leverage internet infrastructure
Provides more relevant and purposeful marketing collateral to the physician community, variable and on-demand
Improves company performance toward Managed Care goals

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